CALL IT WHAT YOU WANT... THIS ISN'T BEER

Sometimes, you come across slogans that work the opposite of what was intended.

Case in point: Bud Light’s current campaign, “The Difference Is Drinkability.” I suppose the goal of this slogan and tagline points the young drinker toward easy-drinking beer… beer that you can guzzle in massive doses without any issues like “taste” getting in your way. To me, this ad campaign confirms all my preconceptions about light beer: that it slides down your throat with nary a kick, so you barely notice it’s there. If you enjoy slightly fizzy water, this might be attractive to you. But I feel that for anyone who actually enjoys drinking in any way, this ad campaign is a massive turnoff. It’s a beer campaign geared toward people who don’t actually like beer. Bleah.

"If this is tea, please bring me some coffee. If this is coffee, please bring me some tea." —Abraham Lincoln

—Brad, 05/09