A client came to us with three things: a heads-up on her resignation, a one-way ticket to Italy, and a dream. Deciding it was time to cash out and take off, she sold her home and flew to Italy to open a vacation concierge business: offering high-end travelers customized, curated destination events across Italy’s culinary center. We created an identity and a voice for her startup dream.

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Connections are everything in Italy. Dinners, hotels, tours, tickets, products, events, access… everything gets done faster and cheaper and better depending on who you know. So we conceived a brand born in this “la mia familia” dynamic, and planted a flag on her home base, the Emilia-Romagna region of Italy… known as Italy’s bread basket and the center of its cuisine culture. Our identity immediately conveyed the region, its reputation for Italy’s best home-cooked cuisine, and an immediate sense of family, friendship and familiarity. Meet My Cousin Emelia.