upfront campaigns

Industrial Creative has created Upfront and Newfront campaigns and elements for a diverse range of clients including Fox, FX, Nat Geo, Twentieth Television, WGN America, DailyMail.com, Fox Sports Media Group, AdSpace and various non-entertainment pitches. From strategy and position through creative, production and fulfillment, Industrial Creative offers a comprehensive package of services includes strategic direction, brand position, theme line, content development, graphics package, style guide, sizzle reels, original shoots, premiums, styling, room dressing, trade ads, microsites, email campaigns and more.

fx upfront campaign

Industrial Creative won FX’s annual upfront campaign through a competitive creative pitch every year for almost fifteen years with only a single year’s break. Our 360° creative helped define the network as the HBO of basic cable and propel its rise as the go-to network for a savvy, lean-forward, young adult audience.

fx upfront campaign
wgn america upfront campaign

Industrial Creative reimagined WGN America’s possibilities under its new management team and created an entirely new ad sales proposition for the network (more details here). Our campaigns established the network’s bona fides as a destination for original programming and evolved its voce across six years of growth, with increasing revenue projections and expectations.

wgn america upfront campaign
twentieth television upfront campaign

With no single brand identity and a sweeping diversity of programming and target audiences, Twentieth Television’s upfront campaign presents a host of challenges. Industrial Creative developed an authentic campaign theme that elevated the portfolio, grew the range of sales opportunities and imprinted an overarching standard of quality.

daily mail newfront campaign

DailyMail.com needed a newfront campaign that spoke to both its ad sales opportunities and consumer engagement. Industrial Creative delivered a hybrid campaign that included a presentation, press kit, holiday cards and a billboard in Times Square.